WORK HISTORY

Social Media Management, Building a social media follower base from Scratch

As a student, successfully undertook marketing and business analytics projects.

Click on each link to access my work.

STUDENT projects

pUBLIC rELATIONS

Personal Project

TheFriendlyVapor

From Feb 2023 to May 2024, I successfully managed and grew the store’s social media. I increased the page’s followers from 5 to 179 without using any ads or promo tools.

Check out the page

From March 2023 to December 2023, I managed the restaurant’s Instagram. I turned 0 followers into a respectable 250 in 9 months. This was done all without resorting to promotional tricks or shelling out cash for ads.

Check out the page

PUBLIC RELATIONS

PUBLIC RELATIONS < Clients and Projects>

HDFC BANK. BRITANNIA. MCDOWELLS’S No1. INDIGO

Campaign : Britannia My Start-up contest

Activity : Press Conference (09 Indian cities), Press Release Dissemination(24 states covering, 119 Indian cities), Phone interviews, Profile cover for CEO.

A yearly contest that is one of the biggest activations by Britannia, multiple conferences and interviews take place post and pre-campaign. Post-campaign, the interviews are done between the contest winners and journalists of the particular state.

Press releases are drafted, translated, and proofread in multiple Indian local languages for outreach.

News is covered in many prominent newspapers of different states, including national newspapers, and online portals.

Post the campaign, Activity reviews is sent to the client which entails a detailed Excel sheet is shared with the client that has newspaper details, readers covered in the newspaper, the number of audiences reached throughout the country, news links, and a folder with newspaper and online traction clippings.

Campaign : Mooh Band Rakho | Keep your mouth shut

The campaign focused on raising awareness of fraudulent calls to customers asking for their bank account details.

Activity – Press Release Dissemination in Pan India, including 10 local languages. Media Outreach in 16 Indian states.

Press releases are drafted, translated, and proofread in multiple Indian local languages for outreach.

News covered in Prominent National Newspapers & Online Portals.1

MCDOWELLS’S – No1. YAARI /No.1 Friendship

The number 1 year campaign was a yearly activation that took place generally during November to February.

Activities focused on concerts in multiple states with popular and local Indian singers, press release dissemination in the state the concert took place, a press conference before the launch of campaign and one-on-one interview with the singer.

Press releases are drafted and translated in multiple Indian languages.

one on one interview or press conference are scheduled basis market research and media outreach.

Post the activity, press releases are disseminated to media houses and activity updates are sent to the client everyday till the campaign is closed, and a final activity review is sent to the client, which is a detailed Excel sheet shared that has newspaper details(name, coverage, class of newspaper, readers, reach), value of the coverage received, news links(views), and a folder with newspaper and online traction clippings.

INDIGO – INDIGO NOW FLYING FROM

Indigo is an aviation brand in India, they started covering many new routes in Indian cities which brings them to this campaign

Press conference before the plane takes its first flight from the cities.

News value – Indigo now flies from —-INDIAN CITY NAME—

Press releases drafted and translated.

Post the activity, press releases are disseminated to media houses and activity updates are sent to the client every day until the campaign is closed, and a final activity review is sent to the client, which is a detailed Excel sheet shared that has newspaper details (name, coverage, class of newspaper, readers, reach), value of the coverage received, news links (views), and a folder with newspaper and online traction clippings.

I would like to express my gratitude to my manager, Mansirat, for assigning me these projects.